Lead generation for publishers: monetise your own traffic
OXIAE is white-label infrastructure that lets SEO sites, niche media, affiliates and agencies run their own lead generation. No more giving away intent to a network for a flat fee: you run intake to payout under your own brand and domain, with your own buyers and your full margin.
The idea is simple: you are good at attracting traffic with intent, we deliver the operating system underneath it. Verification, matching, routing, billing, payouts and disputes sit in one platform, and you switch it on under your own name and connect the buyers you want to sell to.
And you build your own proposition instead of a network’s. Because forms, landing pages, dashboards and consent capture run under your brand, the relationship with your visitor and the margin stay yours, while compliance and the complete handling are built in.
Feeding a network vs. running your own platform
Same traffic. A world of difference.
Agencies and media want to earn from their own traffic, not give away their intent to someone else’s network. Deliver to a network and you hope for the best: they set the price, your brand disappears, and the compliance questions still land on you. On your own OXIAE platform you run the whole operation yourself. This is what changes.
Feeding a network
You supply the traffic, the network takes the value
- Giving away intent to a network: Your traffic feeds someone else’s platform; the margin and the data stay with them.
- Dependent on a single buyer: One network sets the price, the acceptance rules and when you stop.
- Messy, invisible handling: Requests disappear into spreadsheets, emails and loose integrations.
- Compliance risk sits with you: Consent and GDPR stay your problem the moment questions come up.
- Building it takes months: Building your own lead platform means developers, time and upkeep.
Your own platform on OXIAE
Your brand, your buyers, your margin
- Your own platform under your own brand: Intake, matching and payouts run white-label on your domain.
- You connect your own buyers: Manage multiple buyers and route requests to whoever pays the most.
- Intake to payout in one environment: Verification, matching, billing and payouts in the same stack.
- Compliance built in: Consent, provenance and audit trail recorded by default on every request.
- Live without building it yourself: The complete infrastructure already exists: you switch it on under your brand.
What you get
You bring the traffic and the buyers, OXIAE delivers the operating system underneath: a complete, secure infrastructure that grows with your sites, campaigns and clients.
White-label & multi-tenant
Forms, landing pages and dashboards fully under your own brand and domain.
Intake to payout
Verification, matching, routing, billing and payouts in one platform.
Your own buyers & margins
Connect your own buyers, set your prices and keep the full margin.
Insight per channel
See per site, page and source which requests perform best.
Compliance built in
Consent, provenance, audit trail and GDPR handled by default on every request.
AI-ready & connectable
AI Agent Network, APIs and webhooks to plug in your existing stack.
How you switch on your platform
There is no one-size-fits-all. Whether you start with ready-made white-label forms or already have a stack in place: you set up your lead operation in the way that suits you, usually live within a few days.
Switch on your platform under your own brand
The fastest route: activate white-label forms, landing pages and dashboards on your own domain and branding. You choose the fields, consent text and look-and-feel, and your whole lead operation runs under your own name within days, without building anything yourself.
Connect your traffic and your buyers
Feed your own intent-rich traffic in through forms, APIs or embeds, and connect the buyers you want to sell your requests to. You set the matching and routing rules; the platform verifies, checks consent and routes every request to the right buyer.
Plug in your existing stack
Already working with forms in your CMS, tools like Gravity Forms or something you built yourself? You don’t need to replace them. Via webhooks, APIs and the AI Agent Network you forward existing submissions into your OXIAE platform, including the provenance and consent data that gets recorded.
How you earn
No flat network fee, no black box. On your own platform you connect your own buyers, set your prices and keep the full margin, with acceptances, payouts and disputes visible side by side in real time.
You earn on the accepted request. A request counts as accepted when it meets the acceptance criteria you agree with your buyer and the buyer has taken it on. You set those criteria yourself: think complete and valid contact details, recorded consent, the right region or service, and no duplicate of an earlier request. Because verification and consent checks already happen on arrival, you know almost immediately whether a request passes the basic check.
Because you connect your own buyers, you set the price per request and keep the full margin instead of handing part of it to a network. You can route requests to the buyer who pays the most or matches best, and serve multiple buyers side by side from the same environment. Billing towards buyers and payouts to yourself or your clients run through the same platform.
A dispute arises when a buyer contests a request, for example because the data was wrong or consent was missing. Every dispute is traceable to the request, the provenance and the recorded consent, so handling is based on facts and not assumptions. A valid dispute corrects that one acceptance; an invalid dispute has no impact on your margin. Because the audit trail per request is complete, the discussion stays short and fair.
What counts as accepted
Complete, valid data, recorded consent, the right region or service and no duplicate, by your own criteria.
Your own prices & margin
Connect your own buyers, set the price per request and keep the full margin, trackable in real time.
Fair disputes
Substantiated with audit trail and consent. Invalid? No impact on your margin.
Built for your kind of traffic
SEO media, affiliates and agencies each have different needs. OXIAE fits the way you attract traffic and want to run your own lead operation.
SEO & niche media
Monetise intent-rich organic traffic on your own platform instead of giving it away. Build forms per topic or region, sell the requests to your own buyers, and see exactly which pages and search intents deliver the best-accepted requests.
Affiliates & media
Stop passing intent to a network for a flat fee. Run your own lead operation: connect multiple buyers, route by campaign, source and subID to the highest bidder, and keep the full margin, with disputes and payouts in the same environment.
Agencies
Deliver client acquisition as your own service under your label, with compliance you can back up. Manage multiple clients, domains, buyers and forms from one multi-tenant environment, and show each client demonstrable provenance, consent and results.
See exactly where your value comes from
Volume says little without context. That is why every request on your platform is traceable to the site, page and source that produced it. You see not only how many requests come in, but also which your buyers actually accept and what they earn in margin.
That way you shift from guessing to steering: scale up the pages and sources that deliver quality requests, and stop investing in channels that mostly produce disputes. The insights sit in your dashboards in real time and are exportable for your own reporting or your clients’.
Provenance per request
Every request is tagged with site, page, source and, where applicable, campaign or subID, so you never have to guess where volume comes from.
Acceptance per channel
See not just volume but quality: which channel delivers requests your buyers actually accept, and which channel mostly costs you disputes.
Margin traceable
Tie revenue and margin back to the channel that produced them, so you know where your time and budget pay off best.
Compliance built in: who does what
When you run your own lead operation, you want to be sure the compliance holds up: if a privacy question ever comes up, are you on your own? On OXIAE the role split is defined up front, and consent, provenance and audit trail sit in the platform by default, so you know what is yours and what the platform handles for you.
Consent recorded on your form
Consent is recorded the moment the visitor fills in your white-label form or landing page, including timestamp, text and provenance. That record travels with the request to your buyer, so consent is always demonstrable.
Clear on who is the data controller
The roles (data controller and processor) are set out in clear agreements, aligned with how you set up your operation. You know exactly which responsibility sits with you and which with OXIAE and your buyers, with a matching data processing agreement.
Want to see the details? Check our roles & processors page or the full compliance approach.
Frequently asked questions
The questions we hear most often from SEO media, affiliates and agencies looking to run their own lead operation on OXIAE.
Do I keep my own brand and domain?
Yes. Forms, landing pages and dashboards run fully white-label on your own domain and branding. Your visitor sees your brand, not OXIAE’s, and the relationship with that visitor, plus the margin, stays yours.
Am I dependent on OXIAE as a buyer?
No. OXIAE does not buy requests and is not a network. You connect your own buyers and set your own prices and routing. OXIAE delivers the infrastructure (intake, verification, matching, billing, payouts and compliance) on which you run your own lead operation.
How fast can I be live?
With ready-made white-label forms and dashboards you are often live within a few days: choose fields and consent text, set your branding, connect your traffic and plug in your buyers. An API or embed integration takes a little more preparation, but stays a matter of days, not months: you are not building the platform yourself.
What counts as an accepted request?
You set that yourself with your buyer. A request is accepted when it meets the agreed acceptance criteria (complete and valid data, recorded consent, the right region or service and no duplicate) and the buyer has taken it on. You see those criteria and the status in real time in your dashboard.
How do I earn and keep the margin?
Because you connect your own buyers, you set the price per request and keep the full margin instead of handing part of it to a network. Billing towards buyers and payouts run through the same platform, with acceptances, outstanding amounts and margins visible side by side in real time.
What happens with a dispute?
A contested request is handled based on the audit trail, the recorded provenance and the consent. A valid dispute corrects that one acceptance; an invalid dispute has no impact on your margin. Because everything is traceable per request, handling stays factual and short.
Who is responsible for GDPR?
We define the role split up front. Consent is recorded on your form at the moment of filling in and travels with the request, and in clear agreements we determine who is the data controller and who is the processor. Compliance (consent, provenance and audit trail) is built into the platform, so you are not on your own.
Your traffic, your platform
Run your own lead generation on OXIAE
Ready to run your own platform?
Book a demo and see how you run your own lead operation white-label, securely and transparently, from intake to payout, under your own brand.